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Opportunity to SeeOpportunity To See - reflects the total audience of a face without any adjustment.
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Opportunity to SeeIt tells how many times on average all the people we reached (ReachN) saw our advertisement: GI / ReachN
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Opportunity to SeeA basic measure of media exposure. OTS estimates are measures of media exposure, and not the advertising.
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Opportunity to SeeA basic measure of media exposure, OTS estimates are measures of media exposure (e.g. magazine readership or the TV program exposures) but not the advertising message.
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