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store imageThe customer's impression of a retail store or a department, i.e., products carried, advertising, promotion, decor, service-level.
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store image1.(consumer behavior definition) The total of what consumers think about a particular store. 2. (retailing definition) The way in which a store is defined in a shopper's mind. It is based on the store's physical characteristics, retailing mix, and a set of psychological attributes.
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store imageThe customer's impression of a retail store or a department, i.e., products carried, advertising, promotion, decor, service-level.store layout:
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