Typography is a large element of web design and contributes to an even larger section of a web page. It should be based on the personality of the brand or business and be an extension of the design itself. Using it well can utilise a design by a great amount, you can learn more about how to do that here.

Zurb frameworks are a selection of codes which can be customised to create various elements for websites. Think of them as coded templates. Anything can be created with Zurb framework from buttons to contact forms. However coding knowledge is still required to customise them.

How easy is the website to use? How easy is it to navigate through the web design? Is the web design responsive?  These are defining questions when it comes to the usability of a web design. Having greater usability is a huge advantage and is a well-researched way to combat high bounce and exit rates.

Whether or not a website is valid depends on a variety of factors such as the organisation of design, comprehensible layout and overall reliability. Validity is a determining factor when it comes to the quality of a website too.

Similar to quality however a lot more official and legal. Web standards are the formal, non-propriety technical specifications that define and describe aspects of the World Wide Web. Without these, the internet which hosts every website in the world would certainly be in disarray.

Almost identical to HTML, XHTML reproduces, subsets and extends the latest version of HTML (HTML 4.0). XHTML, however, has a set of rules and conformities that the code has to adhere to. This allows the code to be readily processed for the most up to date browsers and the browsers of the future.

Web designs should always be produced without the influence of personal opinions. What one person doesn’t like about a design may actually benefit the target audience of the proposed website. Feelings and personal taste should always be put aside so that the true purpose of the brief can be fulfilled.

Plugins are a great way to optimise web designs and their functionality without having extensive knowledge of coding. The term plugin is used in the CMS WordPress, however, other platforms have their own equivalent. For instance: Joomla has extensions and Drupal has modules.

Every website needs to be of a high quality. If it doesn’t blow a user away likely chance is that they will not return. Web designs need to amp up the quality if they are expecting amped up traffic figures and conversion statistics. When it comes to web design quality trumps quantity every time.

Also known as a fluid layout a liquid layout is similar to the elastic layout however it takes the users percentage preferences into consideration instead of font.