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Definitions (28)
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audience
All or a subset of the unique users for a website who viewed, shared, or clicked back from shared pages.
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audience profile
A breakdown of your site’s audience into three types: all sharers (any unique user who shared content), influencers (unique sharers whose shares brought traffic back to your site) and clickers (unique [..]
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click
Unique traffic back to your site from a shared URL.
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clicker
A unique user who clicked on a shared URL, and was subsequently brought back to your website.
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follow
Clicks to social media profiles such as Facebook, Twitter, YouTube or LinkedIn via the AddThis Follow tool.
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influencer
A unique user who shared shared a URL, and that URL subsequently brought traffic (“clickers”) back to the website.
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interest
A topic that your a subset of your audience cares about, as measured by behaviors such as the number of times a unique user visited sites about that topic. Note that this information is collected in a [..]
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interest comparison
How much the top interests for your site vary in proportion, compared to the average interest “blend” across all sites. As an example, if you author a blog about technology, the proportion of visitors [..]
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interest intensity
The degree to which a unique user is interested in a given topic, as measured by behaviors such as the number of times he or she visited sites about that topic.
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profile
Profiles allow publishers to organize and share AddThis analytics data with team members or clients. Profiles also include configuration options like blocked domains, custom email templates and other [..]
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