Usually refers to “social mentions”. These can be direct comments in a tweet, or just shares, likes, retweets and other forms of engagement.

Used mostly on Facebook, but also on other social media sites. People can like a piece of content (though they can’t dislike a piece of content). Likes are a major measure of social engagement for bra [..]

A text-based representation of a person’s expression, like a smile :).

Acronym for “What You See Is What You Get”. Usually refers to an interface where you can edit a file, whether it’s an email message or a brochure. “A WYSIWYG interface”.

A visual representation of different words or tags, where the most used words or tags are in large type and the least used words or tags are in tiny type. 

Any kind of content that is not created by the publisher or brand. Examples of user generated content would be comments on blog posts or on social media updates, or any social content a consumer or us [..]

When a topic of piece of content “goes viral” and is widely shared and discussed.

Used for email marketing. The percentage of how many subscribers choose to click the unsubscribe link and no longer receive your email announcements. Typically calculated per email campaign sent.

Stands for “Uniform Resource Locator”. Also called a domain name. This is the base address for a website, as in “Google.com”.

The section of code from a webpage that specifies what text will appear at the top of the browser window for that page, and that will appear in the top line of text describing that page in the search [..]