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Definitions (83)
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that’s odd...
Couldn’t find quite the right match.
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adoption process
Another way of saying "the buying process
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aida
An acronym used in Sales that stands for Attention/Awareness, Interest, Desire, Action. They are the four steps of the now somewhat-outdated Purchase Funnel (although most agree the funnel is much mor [..]
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benefit
The value of a product or service that a consumer of that product or service experiences. Benefits are distinct from features
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bad leads
Leads that are unlikely to become paying customers -- and a sales rep's worst nightmare, because they are a waste of time. A tough challenge for most marketers is how you separate good, high-qual [..]
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buyer behavior
The ways a consumer identifies, considers, and chooses products and services. Buyer behavior is often influenced by the consumer's needs, desires, aspirations, inhibitions, role, social and cultu [..]
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buyer persona
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers. While it helps inbound marketers like you define their target audience, it [..]
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