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Definitions (76)
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a/b testing
Testing two or more variations of app elements to see which one performs better. Examples could be buttons, background colors, icons, screenshots, fonts, and app content.
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ad network
Allows app developers to create customized interstitial and video ads, promote new apps, and swap traffic with other developers.
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analytics
the discovery and communication of meaningful patterns in data. Developers use analytics to track the actions
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android application package file
A file format used to deliver mobile apps to Android devices for testing or distribution.
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app builds
Compiling a mobile app code into a finished mobile app product. A packaged/compiled version of your mobile app software.
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app developer
A person that creates apps for mobile devices.
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app development
The process of creating apps for mobile devices.
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app distribution
The process of getting a mobile app to end users. Ready for sale on a mobile market like Google Play.
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app package
The final output of the app development process. An app package is deployable to an app store.
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app store optimization
The process of optimizing mobile apps to rank higher in search results. The better your ASO
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