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blueonionmedia.com
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Definitions (93)
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affiliate
a station associated with a network by contract to broadcast the network’s programs.
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average quarter-hour rating
the audience estimate reported by Nielsen and Arbitron for television and radio. It provides the average number of persons or households who watched/listened for at least 5 minutes of the 15 minute segment being reported.
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coverage area
the specific geography where a media vehicle has its coverage. In broadcast, coverage usually describes the area to which the station’s signal extends. In print, coverage usually means the circulation area.
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adjacency
an advertising pod positioned next to a particular TV or radio program. Also called commercial break positions.
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affidavit
a statement, usually notarized, accompanying station invoices which confirms that the commercial actually ran at the time stated on the invoice.
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air date
the first broadcast of a commercial; also refers to the exact date of a particular TV or radio program.
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availability
unsold units of time available for broadcasters to sell to advertisers. Also refers to a station’s submission of programs and rating estimates for advertising planning and buying.
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bonus spot
additional TV or radio spot provided to an advertiser at no charge to raise the overall audience delivery of the schedule.
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break position
a broadcast commercial aired between two programs instead of in the middle of one program.
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broadcast calendar
an industry-accepted calendar used mainly for accounting and billing purposes. Weeks run Monday-Sunday, and each month is four or five weeks long.
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