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Definitions (96)
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3d graphics
3 dimentional images or graphics, which seem realistic and real life.
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a account
A term commonly used within the advertising business to refer to the corporate entity employing an advertising agency.
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account coordinator
The advertising agency employee responsible for much of the day-to-day business of servicing an account.
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account executive
The agency employee responsible for a client’s marketing and administrative efforts.
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advertiser
Organization or person who pays for the production, execution, and placement of an advertisement.
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advertising
Making known; calling public attention to a product, service, or company by means of paid announcements so as to affect perception or arouse consumer desire to make a purchase or take a particular act [..]
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advertising structure
Physical structures built by an outdoor advertising organisation to display advertising. The message may be applied to the structure in several different ways. Structures are built to carry standard s [..]
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agency
A company in the business of creating advertisements, packaging and names for products and services, as well as providing marketing and merchandizing advice and general business and promotional counse [..]
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audience
The total number of people who have the opportunity to read an advertising message.
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b backlight units
Advertising structures which house illumination in a box to throw light through translucent advertising printed on vinyl for a higher visibility and extended night viewing.
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