brand.ceo

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Definitions (12)

1

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roi


Marketers use ROI to measure the effectiveness and profitability on a campaign. ROI allows them to compare the efficiency of different investments and then choose the best ones or modify the others. The most common ROI formula is your Gain from campaign (minus the cost of it) divided by the cost. Negative ROI is something you want to avoid, because [..]
Source: brand.ceo (offline)

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unique visitor


An internet user who gets in touch with your website more than once within certain period of time. In other words, an unique visitor is just like a regular visitor, but he spends more time on the site and eventually comes back. The more UV’s a site has, the better its page rank is.
Source: brand.ceo (offline)

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ppc


PPC measures the money you spend on a single click on your ad. PPC may also refer to an advertising model where business owners (advertisers) pay website owners (publishers) money for every click on the ad. For search engines, PPC ads appear when someone uses specific keywords that matches the advertiser’s keyword list.
Source: brand.ceo (offline)

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landing page


Landing page is a website that contains a form used to generate leads. Traffic around landing pages is usually build by linking to them on other websites, blogs etc. Landing pages should persuade the visitor to leave his personal data, such as a name and email address. Collected information are being used to get in touch with the user and convert h [..]
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seo on-page/off-page


Search Engine Optimization  On-Page is based on a webpage and all the elements within it (HTML, keywords, content, title tag, image tags etc.). Off-Page optimization refers to outside factors, such as linking to other sites (and being linked) and sharing social media content.
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keywords


Keywords are words or phrases that describe a product or a service. People use keywords to define their problems and interests, and business owners use keywords to show their ads to them. Researching keywords is crucial to any kind of business, because it allows you to get in touch with people interested in your offer and solutions. Well researched [..]
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cpl


CPL describes how much money do you spend on acquiring a single lead. If you spent 10$ on your marketing actions and you got 10 leads out of it, then your CPL equals 1$.
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inbound marketing


Inbound Marketing is an activity that draws visitors attention and makes him want to come back to your website for more information. Even thought inbound marketing’s goal is to convert a visitor into a customer, it’s not 100% sales-oriented. Inbound marketing bases on earning the attention of customers and making the company recognizable, trustwort [..]
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ctr


CTR is the number of clicks received by your page, divided by the number of clicks that actually fit into your marketing campaign. In other words, it’s the percentage of your readers that click on a specific advertisement that appears on the page. Clickthrough Rate measures how successful and ad has been in getting users’ attention. The higher CTR [..]
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blogging

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