All traffic that has come to the site, from all sources. Overall traffic includes paid, organic, direct, and referral.

All traffic excluding any paid advertising, or PPC. All non-paid traffic is made up of organic, direct, and referral.

The average time visitors spend viewing the site during a single session.

The percentage of visits in which the site visitors view just one page of the website before leaving.

A document detailing recommended page titles, headings and meta descriptions for all key pages.

Traffic that comes straight to the website, by typing www.yourwebsite.com into the search bar or by clicking on a previously saved bookmark.

Produced by a company called Moz, Domain Authority is a score that represents the ‘strength’ of a particular website and therefore tries to predict how well the site will perform in search engines. In an effort to replicate Google’s algorithms, it takes into account over 40 different aspects of an individual website.

A ‘goal’ is a specific website-based success event that is actively tracked and monitored. This could be the number of times visitors complete a ‘contact us’ form; request, view or download a brochure; add an item to a shopping basket; as well as purchase specific products. It can also include softer metrics such as a benchmark for average number o [..]

The first page a visitor views when arriving on the website.

Traffic compared to the previous calendar month.