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Definitions (32)
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body copy
The main body of text in an ad, separate from the masthead or headline.
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client
In “net -speak”, this refers to software that is used to access internet or world wide web sites. Think of yourself as a customer-a client who is walking into a store which happens to be a web site. S [..]
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cmyk
Literally, C
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m
agenta, Y
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k
The four colors used in the process color printing method, which, when printed, produce a full color image.
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compressed files
Files that have been put through a software routine which reduces the size. Most files which you might download from the internet will have been compressed, and may even be compressed more by your cli [..]
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copy
Any text to be used in your advertisement.
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extensions
.bin, .eps, .gif, .hqx, .jpg, .pdf, .sea, .tif, .sit, .zip, etc. Extensions can be almost anything, but commonly refer to the type of file. On the DOS/Windows platform for example, an .exe extension [..]
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filezilla
An Open Source FTP client available for Macintosh and Windows.
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folio
The page number. Typically part of a header or footer.
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