The viewing area on an outdoor unit.

Murals painted or attached directly onto the exterior surface of a building.

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A standardized poster format, typically measuring 12’3" x 24’6".

Outdoor formats that do not fall into the categories of: billboards, street furniture or transit. Most alternative media is used to create customized solutions for advertisers.

The certification of traffic circulation. The Traffic Audit Bureau (TAB) independently audits records and circulation data for outdoor advertising according to established national procedures approved [..]

Two-way communication between a display and its controller. Bi-directional diagnostics assist in pre-maintenance, maintenance, and troubleshooting.

Display area which extends beyond the Live Copy Area, often to the edge of the finished size.

A specified period of time when a contract can be terminated.

The distance between the center point of one pixel and the center of an adjacent pixel on a video or message center display. Also know as pitch.