A piece of content spreading online from user to user and changing along the way. Grumpy Cat and Numa Numa dance were two popular memes.

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Above the fold is the portion of a web page visible on the screen without scrolling.

The concept of crafting an experience that is tailored to a user’s customer experience

Revenue sharing between online advertisers and publishers where payment is based on performance measures — usually in the form of sales, clicks, and/or registrations.

The word agile used in this sense comes from the world of software development and is based on iterative and incremental development.

This is the discovery and communication of meaningful patterns in data. Popular analytics tools used in content marketing include Google Analytics, Google Webmaster Tools, and Facebook Insights. The d [..]

An autoresponder is a sequence of email marketing

Businesses that sell products or services to other businesses. Adobe and GE are examples of B2B companies.

Businesses that sell products or services directly to end-users or consumers. Apple and Ben & Jerry’s ice cream are B2C companies.