Used to measure overall engagement rate within a game. It can be measured by dividing Daily Active Users by Monthly Active Users (DAU/MAU) to give a percentage

A/B Testing is the process of comparing one variable against another to determine which one is more effective. It can be done with just two variables (A,B) or with multiple variables (A,B,C,D,E). A/B [..]

The potential number of players for a game

An advertising vehicle (e.g. a banner, a video ad or an interstitial ad)

The mobile operating system developed by Google, designed primarily for touch-screen devices. Android also has specialist user interfaces for televisions (Android TV), cars (Android Auto) and wrist wa [..]

Players can review or rate your mobile game (alongside other apps) in the iOS App Store and in the Google Play Store. The more favorable reviews a game has had, the higher it is rated; star ratings ca [..]

iOS users can purchase games and other apps in Apple’s online store. There are millions of apps on The App Store available to be downloaded through iTunes onto an Apple device

Apps, including games, are often periodically updated to improve their functionality. This is served to the player through an update that they must download

This a metric used to measure how much a game is earning per player, usually on a monthly basis; in this case it is calculated by dividing the monthly Revenue by the number of Monthly Active Users

This metric is used to calculate how much a game is earning per player on a daily basis. It is calculated by dividing the daily Revenue by the number of Daily Active Users