Ad Blocking OverviewAd Blocking ResourcesAd Blocking Members OnlyAd Blocking GlossaryAd Blocking FAQ Ad Fraud OverviewAd Fraud ResourcesAd Fraud GlossaryAd Fraud FAQ Time-Based Mea [..]

Ads which appear in digital environments in a location on the screen that can be immediately viewable upon opening the browser. Ads which run further down the page and require the consumer to scroll d [..]

How well an ad achieves a marketing objective such as increasing sales of a product in a store or lifting the brand perception of a company. Viewable impressions are not measures of effectiveness but [..]

Ad delivery metrics which demonstrate the consumer of the ad has gone beyond the minimum viewable impressions standard. Examples of engagement metrics include the duration a consumer has spent with a [..]

As a platform for digital advertising, “desktop” often refers to both laptop and desktop computer devices.

Traffic to a website that is generated intentionally to extract money from the digital advertising ecosystem without the presence of a legitimate audience.

Gross Rating Point. A measure of transaction typically used in TV but increasingly used in digital. A GRP is a measure of a number of impressions as determined by the reach times frequency of those im [..]

As it relates to mobile advertising, “in-app” refers to an environment in which ads may be delivered to a consumer through an application (app) on the mobile device. This is in contrast to the “in-bro [..]

As it relates to mobile advertising, “in-browser” refers to an environment in which ads may be delivered to a consumer through their mobile browser (such as Safari or Chrome). This is in contrast to t [..]

A technique to place an ad in a different invisible frame than the rest of the content on the page. To the consumer of the page the ad appears as if it’s on the page but it’s actually located on a dif [..]