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Definitions (43)
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affiliate
an individual or business who promotes the products or services of another for a commission. Ecommerce sites run affiliate programmes to encourage other website owners to refer traffic, paying a commi [..]
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blog
an essential for any ecommerce business, a blog is simply an online log of content relevant to your market. These should be bolted on to your ecommerce site, and most platforms you choose to run your [..]
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cms – content management system
, a back-end interface that makes editing content more user-friendly, e.g. WordPress.
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conversion rate
The percentage of visitors to a given page that convert into customers.
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cta – call to action
, the heading or phrase on your page encouraging the visitor to take action and click your buy button. CTAs have a proven impact on conversion rates.
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cro – conversion rate optimisation
, the process of tweaking design, layout and text on your site to delivered a measured, consistent hike in conversion rates.
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dropshipping
A type of ecommerce arrangement where the manufacturer or distributor ships directly to your customers, often in generic packaging. This means you don’t hold stock, but expect to pay a greater cost pe [..]
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domain name
the web address of your online store, for example www.myshop.com.
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ebay
an ecommerce giant, auction site Ebay allows retailers access to a market of buyers. Sellers pay a listing fee and a percentage of the sale of the item on Ebay, with the option to auction or set a Buy [..]
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