Typically referring to Google Analytics specifically, though there are several different analytics softwares. Analytics refers to tracking software that provides statistics on your website’s usage, in [..]

Business to Business. B2B refers specifically to businesses that provide products or services to other businesses, as opposed to providing products or services to consumers. A company that manufacture [..]

Business to Consumer. B2C refers specifically to businesses that provide products or services to end users, or consumers, as opposed to providing them to other businesses. A company that manufactures [..]

Backlinks refers to links from other websites that link to your website. Backlinks specifically exclude links from your own site that point to other places on your site. In general, the more backlinks [..]

Black Hat SEO refers to SEO practices that are in violation of Google’s Webmaster Guidelines. Black Hat SEO attempts to manipulate their search engine rankings through means specifically and implicitl [..]

Bounce rate is an analytics term that refers to someone who visits just one page of a website, and then leaves. Bounce rate does not pay attention to how long they were on that page — it could be seco [..]

The term Conversions can have a couple of different meanings in the internet marketing world. Typically conversions refers to “converting” someone to goes to your website into a customer — meaning the [..]

Cost per Acquisition. A paid search engine advertising term meaning the total amount you’d have to pay to acquire a customer. Thus if you were paying $1 per click, and on average one out of 10 clickth [..]

Cost per Click. A paid search engine advertising term meaning the amount you have to pay each time a user clicks on one of your ad links. This is usually determined by bidding in an open market.

Cost per Thousand Impressions. A paid search engine advertising term meaning how much you would pay for 1,000 impressions of an ad. Once a common way of purchasing advertising online, now most online [..]