Beef is a meat protein that is not ideal for pets as it is harder to digest and utilise than other meats such as chicken and lamb, and it can also cause dietary intolerances and allergies.

Dried brewer's yeast is a residue left over from the brewing industry, and it is an excellent source of B-complex vitamins and amino acids.

Cellulose is a form of fibre derived from plants. It can help to stimulate the production of saliva, thus assisting the passage of hairballs.

Fresh chicken is highly palatable, highly digestible and is an excellent protein source for cats and dogs. It has an extremely high biological value meaning that it is easily broken down into its constituent amino acids (the building blocks of protein) necessary for a variety of structural and metabolic functions within the body. Most fresh chicken [..]

Like fresh chicken, chicken meal is an excellent protein source. It comprises the clean parts of the carcass ground up into a calcium-rich flour. Good quality chicken meal does not include heads, feet or feathers.

Chicken oil has a high and consistent level of the essential fatty acids that are necessary for a healthy skin and coat, and is considered to be one of the highest quality fat sources available.

Chondroitin Sulphate blocks destructive enzymes that break down cartilage in the joint. There is always a low level of these destructive enzymes in the joint, but when injury or abnormal wear occurs the enzymes multiply. Chondroitin is a safe and natural ingredient, and any excess that is not required by the body is simply excreted in the urine.

Corn (or maize as it is also known) is a starch carbohydrate. Ground corn is used as an energy source.

Cranberry extract may aid in maintaining urinary tract health. It contains a sugar substance (D-mannose), which has the special ability of being able to prevent harmful bacteria from sticking to the mucosal walls. Cranberry also contains arbutin, which is effective against certain bacteria and fungi, including Candida. By limiting these harmful bac [..]

Derivatives of vegetable origin is a vague term used to describe by-products of vegetable origin. This can include anything that has been derived from a vegetable, from charcoal to compost! Seeing this ingredient in a pet food should set alarm bells ringing as it can be used to hide all manner of unspecified ingredients.