Special activities planned for those who accompany an attendee to a convention, trade show or meeting. Note that programs today are not simply for women, but rather for men and women, spouses and friends. Programs must be creatively designed to interest intelligent and curious audiences.

Car and Truck Rental and Leasing Association.

A tour program that includes a variety of feature for a single rate (airfare, accommodations, sightseeing, performances, etc.)

Refers to any product or service that is bought by or sold to consumers of trade including accommodations, attractions, events, restaurants, transportation, etc.

Develop and markets inclusive tours and individual travel programs to the consumer through travel agents. Wholesalers do not sell directly to the public.

American Bus Association; comprised of bus companies, operators and owners

Marketing and promotional programs designed to increase attendance at conventions, trade shows, meetings, and events.

General all-inclusive term travel industry marketers use to refer to products that have visitor appeal, like museums, historic sites, performing arts institutions, preservation districts, theme parks, entertainment and national sites.

Association of Vacation Home Rental Managers.

City or county tax added to the price of a hotel room.