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Definitions (109)
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moderated list
Moderators must approve any message posted to an email list before it is delivered to all subscribers. It is also possible for the moderator to edit or delete messages. A moderated list thus puts the [..]
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above the fold
The top part of an email message that is visible to the recipient without the need for scrolling. The term originally comes from print and refers to the top half of a folded newspaper.
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alias
A unique and usually shorter URL (link) that can be distinguished from other links even if they ultimately go to the same Web page. This makes it possible to track which message led viewers to click o [..]
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asp
Application Service Provider – A company that offers organizations access over the Internet to applications and related services that would otherwise have to be located on site at the organization [..]
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attachment
An audio, video or other data file that is attached to an email message.
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autoresponder
A computer program that automatically responds with a prewritten message to anyone who sends an email message to a particular email address or uses an online feedback form.
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authentication
A term that refers to standards, such as Sender ID, SPF and DomainKeys/DKIM, that serve to identify that an email is really sent from the domain name and individual listed as the sender. Authenticatio [..]
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b2b
Business-to-Business – The exchange of information, products or services between two businesses – as opposed to between a business and a consumer (B2C).
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b2c
Business-to-Consumer – The exchange of information, products or services between a business and a consumer – as opposed to between two businesses (B2B).
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back-end
(1) The part of the computer that changes source code into object code (machine read code). (2) The part of the program that runs on a server in a client/server application.
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