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marketingterms.com
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Definitions (208)
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bandwidth
how much data can be transmitted in a time period over a communications channel, often expressed in kilobits per second (kbps).
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cookie
information stored on a user’s computer by a Web site so preferences are remembered on future requests.
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a/b testing
a method in marketing research where variables in a control scenario are changed and the ensuing alternate strategies tested, in order to improve the effectiveness of the final marketing strategy.
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above the fold
the section of a Web page that is visible without scrolling.
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ad blocking
the blocking of Web advertisements, typically the image in graphical Web advertisements.
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ad space
the space on a Web page available for advertisements.
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add url
(see Search Engine Submission)
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adsense
a text-based advertisement service provided by Google.com.
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advertising network
a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.
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affiliate
the publisher/salesperson in an affiliate marketing relationship.
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