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matthewwoodward.co.uk
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Definitions (173)
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traffic generation
Marketing activity with the goal of increasing traffic to a website.
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alexa rank
A measure based on traffic to a website. The lower the number the better. For example a website with an Alexa rank of 40 gets more traffic than one ranked 200.
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404
An error message when a page cannot be found on a website.
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301 redirect
A permanent redirect from one URL to another URL. 301 redirects are often used to mask affiliate links.
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302 redirect
A temporary redirect from one URL to another URL.
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above the fold
The area of the webpage that can be viewed without the user scrolling down.
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adsense
A contextual ad serving platform ran by Google which allows webmasters to create an income stream by placing ads on their sites.
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adwords
An advertising network ran by Google to allow advertisers to place ads across Google products. Adwords is Google’s #1 income stream.
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affiliate
When you are affiliated with a company or service. Usually by selling/advertising their products/services for a commission on sales.
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affiliate marketing
Marketing/advertising products or services that you do not own in exchange for a commission on confirmed sales or leads you have generated.
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