mediafieldoutdoor.hu

Website:https://www.mediafieldoutdoor.hu/
Upvotes received5
Downvotes received3
Karma:1 (upvotes-downvotes)



0 earned Badges

No badges were found



Definitions (39)

1

2 Thumbs up   2 Thumbs down

trivision


An Out of Home unit with a slatted face that allows three different copy messages to revolve at intermittent intervals.
Source: mediafieldoutdoor.hu

2

2 Thumbs up   1 Thumbs down

wallscape


Murals painted or attached directly onto the exterior surface of a building.
Source: mediafieldoutdoor.hu

3

1 Thumbs up   0 Thumbs down

display period


The interval of time when an OOH advertising campaign is run.   
Source: mediafieldoutdoor.hu

4

0 Thumbs up   0 Thumbs down

affinity


It tells how under- or over-represented our target group is among the people reached by the campaign: Reach% (target group) / Reach% (total population)
Source: mediafieldoutdoor.hu

5

0 Thumbs up   0 Thumbs down

allotment


The number of units required to achieve a desired GRP level in a market.
Source: mediafieldoutdoor.hu

6

0 Thumbs up   0 Thumbs down

approach


The distance measured along the line of travel from the point where an advertising face first becomes fully visible to the point where the copy is no longer readable.
Source: mediafieldoutdoor.hu

7

0 Thumbs up   0 Thumbs down

awareness


The recalled recognition of an Out of Home advertising message by an individual or audience.
Source: mediafieldoutdoor.hu

8

0 Thumbs up   0 Thumbs down

billboard


Large format advertising displays intended for viewing from extended distances. The standardized format commonly measuring 504 x 238 cm in overall size.
Source: mediafieldoutdoor.hu

9

0 Thumbs up   0 Thumbs down

bleed


Printed material that extends beyond the edge of a panel frame.
Source: mediafieldoutdoor.hu

10

0 Thumbs up   0 Thumbs down

budget


The money available for the campaign.
Source: mediafieldoutdoor.hu


To view all 39 definitions, please sign in.