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mediafieldoutdoor.hu
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Definitions (39)
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trivision
An Out of Home unit with a slatted face that allows three different copy messages to revolve at intermittent intervals.
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wallscape
Murals painted or attached directly onto the exterior surface of a building.
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display period
The interval of time when an OOH advertising campaign is run.
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affinity
It tells how under- or over-represented our target group is among the people reached by the campaign: Reach% (target group) / Reach% (total population)
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allotment
The number of units required to achieve a desired GRP level in a market.
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approach
The distance measured along the line of travel from the point where an advertising face first becomes fully visible to the point where the copy is no longer readable.
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awareness
The recalled recognition of an Out of Home advertising message by an individual or audience.
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billboard
Large format advertising displays intended for viewing from extended distances. The standardized format commonly measuring 504 x 238 cm in overall size.
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bleed
Printed material that extends beyond the edge of a panel frame.
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budget
The money available for the campaign.
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