The total number of panels or signs of all types in a plant.

Large 12.66 x 3.35m illuminated poster sites. Dramatic size on major arterial roads and national highways. Standard size enables easy rotation of flexible face material from site to site and market to [..]

Physical structures built by an outdoor advertising organisation to display advertising. The message may be applied to the structure in several different ways. Structures are built to carry standard s [..]

Sum of money paid to advertising or media placement agency by outdoor contractors for placing business, usually 10% of the value (gross rate) of the contract of outdoor.

Includes internal and external displays of various sizes.

Animation involves special treatment such as moving units, flashing lights, etc., and is used to gain added attention and awareness. Animation is more commonly used in rotating, permanent or spectacul [..]

An individual site of any particular outdoor media format.

Reach measure denoting the total number of different people exposed to a medium over a specified period; such as a 1 week measure of a face.

The profile of measured audiences to an advertising face with respect to selected demographic and/or other variables.

The average number of individuals viewing a face / campaign or sub group over a given interval (e.g. weekly or monthly).