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outdoorimpact.com
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Definitions (46)
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wall display
An advertising display that is placed on the surface of a building and displayed to consumers. Wall displays generally have high impact due to their large size and customized creative which must [..]
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agency commission
Amount paid to advertising agency by media for placing business.
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allotment
The number of unilluminated and illuminated panels in a poster showing.
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awareness
A measurement of the percentage of viewers remembering an outdoor design in a test market.
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back light
A box like display consisting of an advertiser's message printed on a translucent material which is then internally illuminated.
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bleed poster
A poster designed so that the copy can fill the entire space inside the molding or frame of the display.
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bulletin
A standardized outdoor advertising structure usually measuring 14' x 48', which is meant to display an advertising message that is either printed on paper or painted directly on the displ [..]
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circulation
Gross: The total number of people moving in any direction past a given outdoor advertising location. Effective: The number of people passing an outdoor advertisement who may reasonably be expected [..]
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collating
Arranging the individual sheets of posters into the order in which they will be posted on the panel.
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copy
Pictorial design, background, message, etc., to be displayed on outdoor advertising displays.
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