An idea, joke or concept that people share. Meme’s can be images or videos or text. Typically a meme comes in the form of an image with supportive text.

There is a lot of jargon used on the web, especially in the world of digital marketing. This guide explains both some one the more commonplace as well as some of the more technical terms you may see.

A website that collects links to websites much like a search engine, but instead is done by humans rather than WebCrawlers. They are not going to be fooled by spam, but they cannot index nearly as man [..]

Hyper-Text Mark-up Language is the code that the World Wide Web is written with. If you right-click on this page a select “view code” you can see this code. Interestingly, this code is all a WebCrawle [..]

Search Engine Results Pages. You probably see this every day; it is the page that is displayed when you search with a search engine. It will have a list of results relevant to your search, as well as [..]

These are the results of a web search that have not been paid for. The positions of the results should be organic in that they reflect the popularity/trustworthiness of the website without being influ [..]

A file that says to a search engine WebCrawler “do not search me!” Placing a file named robots.txt in the main directory of a website allows the webmaster to block all WebCrawlers from accessing the p [..]

(Sometimes called a bot, robot or spider) Search engines work by indexing all available webpages and scoring them based on a number of factors to gauge their trustworthiness or popularity. WebCrawlers [..]

Stands for Page Rank, and is usually seen accompanied by a number i.e. ‘PR6’. It is a score of how trustworthy a particular site is as ranked by Google’s PageRank algorithm. A score of 10 is the highe [..]

Part of the code for a link may include a ‘rel’ signifier, which is short for relation. It tells a WebCrawler something about the link, and is used to fine tune certain aspects of SEO. There are two t [..]