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prenhall.com
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Definitions (470)
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6
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outshopping
When a person goes out of his or her hometown to shop.
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4
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assortment display
An interior display in which a retailer exhibits a wide range of merchandise for the customer. It may be open or closed.
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3
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application blank
The first tool used to screen applicants. It provides data on education, experience, health, reasons for leaving prior jobs, organizational memberships, hobbies, and references.
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3
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ensemble display
An interior display whereby coordinated merchandise is grouped and displayed together.
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3
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floor-ready merchandise
Items that are received at the store in condition to be put directly on display without any preparation by retail workers.
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2
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relationship retailing
Exists when retailers seek to establish and maintain long-term bonds with customers, rather than act as if each sales transaction is a completely new encounter with them.
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1
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atmosphere
Refers to a store's physical characteristics that are used to develop an image and draw customers.
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additional markup
An increase in a retail price above the original markup that is used when demand is unexpectedly high or when costs are rising.
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additional markup percentage
Looks at total dollar additional markups as a percentage of net sales:
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