|
psaresearch.com
|
0 earned Badges No badges were found
Definitions (26)
1 |
0
0
bulletins
Bulletins measure 14 x 48 feet. Copy is reproduced by painting directly on the surface, posting paper and computer printing.
Meaning awaits approval from a moderator |
2 |
0
0
circulation
The number of potential viewers, based on traffic volume.
Meaning awaits approval from a moderator |
3 |
0
0
commercial signs
Privately owned (usually on-site) advertising structures used on roofs, walls or other outdoor surfaces of business establishments, in order to identify or direct that particular business.
Meaning awaits approval from a moderator |
4 |
0
0
contract period
Poster panels may be purchased in weekly increments, but are typically sold for 30-day periods.
Meaning awaits approval from a moderator |
5 |
0
0
coverage
The defined parameters of a market; usually refers to a county or counties and the percent of this universe exposed to outdoor advertising structures purchased.
Meaning awaits approval from a moderator |
6 |
0
0
eight-sheet
Gross Rating Point showings. Poster panels are sold in packages called GRP showings. A showing size is the number of panels necessary to generate a specific level of coverage. For example, a #50 GRP s [..]
Meaning awaits approval from a moderator |
7 |
0
0
illuminated
Outdoor advertising structures equipped with electric lighting fixtures to expose the advertiser's message to nighttime circulation.
Meaning awaits approval from a moderator |
8 |
0
0
load factor
The average number of persons riding in each vehicle.
Meaning awaits approval from a moderator |
9 |
0
0
location
A panel or group of panels at least 25 feet from any other panel, or 50 feet from any painted display facing traffic.
Meaning awaits approval from a moderator |
To view all 26 definitions, please sign in.