The relative proportion of a site’s audience according to certain demographic attributes including age, gender, income, education, ethnicity, children in household, frequency of visitation, etc. Quant [..]

This list shows search terms a site’s audience tends to type in. These are often but not always the keywords that brought people to the site. The frequency metric reported with each term represents ho [..]

These are categories you can set up in Quantcast Measure

Attributes and associated values that characterize a group of individuals. Demographic attributes include gender, age, income, ethnicity and educational attainment. Quantcast displays demographics in [..]

As opposed to traditional panel-based measurement methodologies which extrapolate, this approach couples machine learning with massive quantities of data to measure detailed audience data in real-time [..]

Flash-based media include videos, games, widgets and other digital media content delivered as an Adobe Flash object. Just as publishers can get their sites and other media assets Quantified for accura [..]

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A measured publisher event. An impression can include full page views, ad impressions, widget impressions and flash videos.

The number of uniques that have launched a mobile app for the first time.

See Audience Segment Labels