A set of requirements that ensures a safe and secure environment for every business which stores, processes or transmits credit card information.

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A/B Testing (also known as “split testing”)

A process that credit card processors implement to verify that the billing address of your customers match the address in their credit card statement.

A concept of performance-based marketing where you, the online store merchant, partner with online publishers to promote and endorse your products so they can send visitors towards your website. These online publishers get paid for every website visitor or every sale generated from their promotion.

A Google Analytics report that summarizes how important each marketing channel is in a consumer’s conversion journey – this report enables you to see which channels are responsible in generating leads to visit your website initially, nurturing leads and finalizing a sale.

In Google Analytics, you want to find out which channels (Direct, Organic Search, Referral, Email, Paid Search, Other Advertising, Social and Display) you can attribute the sales to. Here are the default attribution models:

The process where your customer’s credit card issuer gives permission and allows the payment transaction to proceed.