The angle of viewing off axis where the slightest change in pixel coloration occurs.

Audience estimates of people exposed to actual advertising. EYES ON is the first media measurement system providing true commercial audiences of Out of Home advertising rather than audiences that are [..]

The viewing area on an outdoor unit.

Detailed directions provided to an outdoor company by an advertiser or agency assigning specific copy to specific locations.

Posters attached to the exterior of buses. Common displays are king panels, queen panels and tail panels. King panels are on the street-side of the bus. Queen panels are on the curb side of the bus. A [..]

Resources

The number of units required to achieve a desired GRP level in a market. Traditional poster panel showings consist of a quantity of displays that will vary by the size of the audience and the size of [..]

Out of media that is used to create customized advertising programs that generally target specific consumer audiences. Alternative Out of Home media includes, but is not limited to: arena and stadiums [..]

Measurement representing the total number of vehicles passing a specific highway location, based on 24 hour counts taken over an entire year. Counts are adjusted to an estimate of annual average daily [..]

The distance measured along the line of travel from the point where an advertising unit first becomes fully visible to the point where the copy is no longer readable.