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Definitions (53)
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alt attributes
Alt attributes make it possible to enter an alternative description in the HTML code for every image on a website. This description appears if, for some reason, the image cannot be displayed. Search e [..]
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anchor text
Anchors text is the text displayed on a website for a given link. Users click on the anchor text in order to get to the associated website. Links like “here” or “next” are not suitable because they do [..]
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backlinks
Backlinks (incoming links) refer to all links on other websites that refer to the website in question. Search engines are geared towards sorting search results according to a real life concept recomme [..]
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bad neighborhoods
Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. For example, they may have violated a search engines’ guidelines. Ba [..]
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blockers
A so-called website blocker is something that prevents search engines from accessing the site. As a result the website cannot be included in the search engine index and will not appear in the search r [..]
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broken links
See Defective Link.
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business directory
A business directory is like an online version of the Yellow Pages. Every business directory contains an index of companies listed alphabetically by industry. The individual entries are then often lin [..]
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cloaking
Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: Visitors see a user friendly, visually appealing website whi [..]
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competition
Businesses generally know who their competitors are on the open market. But are they the same companies you need to fight to get the best placement for your website? Not necessarily! In the area of se [..]
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crawlers
A crawler is a program used by search engines to collect data from the internet. When a crawler visits a website, it picks over the entire website’s content (i.e. the text) and stores it in a databank [..]
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