showcaseoutdoor.co.uk

Upvotes received0
Downvotes received4
Karma:-3 (upvotes-downvotes)



0 earned Badges

No badges were found



Definitions (42)

1

0 Thumbs up   0 Thumbs down

48 sheet


A form of billboard, a large format advertising display intended for viewing from extended distances. 20ft x 10ft in size
Source: showcaseoutdoor.co.uk (offline)

2

0 Thumbs up   0 Thumbs down

96 sheet


A form of billboard and twice as large as a 48 sheet. 40ft x 10ft in size.
Source: showcaseoutdoor.co.uk (offline)

3

0 Thumbs up   0 Thumbs down

ar


Augmented Reality - a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view
Source: showcaseoutdoor.co.uk (offline)

4

0 Thumbs up   0 Thumbs down

audience


Any audience reflecting the most desired consumer prospects for a product or service, defined by age, sex, race, ethnicity or income; or their combinations for any geographic definition
Source: showcaseoutdoor.co.uk (offline)

5

0 Thumbs up   0 Thumbs down

awareness


A measurement of knowledge of the existence of a brand or its advertising.  Measured spontaneously or prompted.
Source: showcaseoutdoor.co.uk (offline)

6

0 Thumbs up   0 Thumbs down

backlit


Describes a poster display in which the advertising message is illuminated from behind
Source: showcaseoutdoor.co.uk (offline)

7

0 Thumbs up   0 Thumbs down

billboard


Large format advertising displays intended for viewing from extended distances.  Billboard displays include, but not limited to: 48 sheets, 96 sheets, portrait sites or Golden Squares.
Source: showcaseoutdoor.co.uk (offline)

8

0 Thumbs up   0 Thumbs down

campaign


A promotional effort based on the same strategy and creative idea
Source: showcaseoutdoor.co.uk (offline)

9

0 Thumbs up   0 Thumbs down

cost per thousand


or CPT.  The cost of delivering 1,000 impressions from individuals who notice the advertising on displays in a market
Source: showcaseoutdoor.co.uk (offline)

10

0 Thumbs up   0 Thumbs down

coverage


The number of people who will see a campaign at least once
Source: showcaseoutdoor.co.uk (offline)


To view all 42 definitions, please sign in.