|
showcaseoutdoor.co.uk
Upvotes received | 0 |
Downvotes received | 4 |
Karma: | -3 (upvotes-downvotes) |
|
0 earned Badges No badges were found
Definitions (42)
1 |
0
0
48 sheet
A form of billboard, a large format advertising display intended for viewing from extended distances. 20ft x 10ft in size
Meaning awaits approval from a moderator |
2 |
0
0
96 sheet
A form of billboard and twice as large as a 48 sheet. 40ft x 10ft in size.
Meaning awaits approval from a moderator |
3 |
0
0
ar
Augmented Reality - a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view
Meaning awaits approval from a moderator |
4 |
0
0
audience
Any audience reflecting the most desired consumer prospects for a product or service, defined by age, sex, race, ethnicity or income; or their combinations for any geographic definition
Meaning awaits approval from a moderator |
5 |
0
0
awareness
A measurement of knowledge of the existence of a brand or its advertising. Measured spontaneously or prompted.
Meaning awaits approval from a moderator |
6 |
0
0
backlit
Describes a poster display in which the advertising message is illuminated from behind
Meaning awaits approval from a moderator |
7 |
0
0
billboard
Large format advertising displays intended for viewing from extended distances. Billboard displays include, but not limited to: 48 sheets, 96 sheets, portrait sites or Golden Squares.
Meaning awaits approval from a moderator |
8 |
0
0
campaign
A promotional effort based on the same strategy and creative idea
Meaning awaits approval from a moderator |
9 |
0
0
cost per thousand
or CPT. The cost of delivering 1,000 impressions from individuals who notice the advertising on displays in a market
Meaning awaits approval from a moderator |
10 |
0
0
coverage
The number of people who will see a campaign at least once
Meaning awaits approval from a moderator |
To view all 42 definitions, please sign in.