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smartbiz.com
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Definitions (390)
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cumulative reach
The number of different households that are ex- posed to a medium or campaign during a specific time.
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deadline
The final date for accepting advertising material to meet a publication or broadcast schedule (see Closing date).
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fringe time
Broadcast time periods preceding or following prime time; television time between daytime and prime time is called "early fringe" and television time immediately following prime time is called "late fringe".
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above the fold
In the context of banner ad placement, above the fold generally refers to a banner placement on a web page that can be viewed without scrolling either horizontally or vertically. Most online ad networks define suitable above the fold placement as within 500 or 600 pixels of the top of the page.
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across the board
A program that is broadcast at the same timeperiod every day (see Strip).
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adjacency
A program or a commercial announcement that is adjacent to another either preceding or following, on the same station.
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ad network
Ad networks (advertising network, banner network, online ad network) are advertising companies which administer ad sales, billing, serving and collection for web sites. Ad networks often aggregate sites into specific categories or demographic groups, then sell ad inventory to advertisers either to specific sites within the networks, specific catego [..]
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ad server
A third-party system composed of powerful server hardware, ad serving software, and a powerful internet connection, used by advertisers and web publishers for rapid and reliable display of online advertisements. An important component of ad servers is independent tracking of ad display and click information. Many ad networks, including Burst and Fa [..]
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ad views
The number of times a specific ad has been displayed. Many ad networks sell advertising using a CPM model, in which ads are purchased and web publishers reimbursed at a fixed rate per thousand impressions.
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