Often multiplayer, games that require a certain combination or creation of words to progress or win. E.g., Scrabble, Words with Friends, WordSearch Unlimited. 

SuperData bases all its estimates on line-item transaction, login, and acquisition data, which we collect every month across hundreds of digital games worldwide. We build algorithms of key metrics (e.g. monthly active users, conversion rate and average spending) around this primary data source and use secondary sources, such as publicly available i [..]

Our data partner network is our core strength. The backbone of all our research is an internally-built database containing the purchase information for hundreds of games. We’ve accomplished this by establishing strong, trust-based relationships with industry leading game developers, publishers, and payment service providers. To date, our database c [..]

Game publishers and developers occasionally release metrics via their website, investor relations reports, conferences, and public interviews. Public information is cross-referenced against industry-specific averages and internally calculated ranges to verify legitimacy and improve accuracy.

To provide title-level estimates, we employ genre-based life cycle growth-decay models, allowing us to pinpoint a game title’s location in its life cycle. This provides for the most accurate readings possible of a game’s ability to improve metrics during its ascent and readjust strategy during decline.

We incorporate genre-based regional seasonality factors to reflect seasonal expansion and contraction for each metric with respect to cultural events and holidays in each of the markets that we cover. We further fortify this model by performing regular localized survey studies.

We describe the digital games market using detailed reactivity models based on genre and sub-genre information for all major countries. This allows us to predict metrics changes relative to key drivers such as platform penetration, Internet accessibility or payment friction in particular markets before they happen.

The average revenue generated by a paying user within a particular month.

30px;">Microtransaction ARPPU refers to the average microtransaction revenue generated by a paying monthly active user within a particular month.

The average revenue generated per user within a particular month.