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Definitions (44)
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coverage area
The geographic area within which a signal from an originating station can be received.
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total survey area
Geographic area that encompasses the Metro Survey Area (MSA) and may include additional counties located outside the MSA which meet certain listening criteria.
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am drive
Monday through Friday from 5:30AM to 10AM.
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afternoon drive
Monday though Friday from 3-7PM.
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arbitron
Radio ratings service.
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average quarter-hour persons
The average number of persons listening to a particular station for at least five consecutive minutes during a 15-minute period.
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average quarter-hour rating
The average Quarter-Hour Persons estimate expressed as a percentage of the population being measured.
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audience composition
The demographic or socioeconomic profile of a station’s audience.
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avail
The commercial position in a program or between programs on a given station available for purchase. Billboard (radio billboard) In broadcast terms – name mentions given to an advertiser in return for [..]
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best time available
Commercials which are scheduled by the station to run at the best available time after all other sponsor commitments are met.
Meaning awaits approval from a moderator |
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