towcenter.gitbooks.io

Website:https://legacy.gitbook.com/@towcenter
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cookie


also called an HTTP cookie, web cookie, or browser cookie. This is a piece of data placed in the user’s browser memory when he/she visits a site. There are various uses of cookies; for metrics purpose [..]
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stickiness


the degree to which a site or application keeps visitors engaged.
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active visits


this refers to Chartbeat’s presentation of three main metrics, prominently displayed at the top of its dashboard, which provide data about users who are presently engaging on a site. These metrics are [..]
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ad drop-off


the percentage of visitors who leave a video during the ad pre-roll.
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app performance metrics


metrics used to analyze the technical performance of an app, such as user timing (a term Google employs to mean how long it takes for a user to perform a given user action).
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attention minutes


a metric Upworthy defines as the amount of time a user is engaged with a video, estimated by tracking video player signals about whether a video is playing, user’s mouse movements, and which browser t [..]
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authentication/authenticated user


authentication, by way of user registration and a log-in process, for example, helps to filter out robots and spiders to give a more accurate count of unique visitors, thereby helping to identify and [..]
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average engagement


the average length of time that all users spend engaged on a particular page. See Engaged time.
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behavior flow


a Google Analytics report that visualizes the path a user takes from one page to the next. A publisher defines “nodes” on a site map, which could be a single page, a collection of pages, or an event ( [..]
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big board


Chartbeat tool for newsrooms that displays a constantly refreshing list of a top-performing articles.
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