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trumbullprinting.com
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Definitions (281)
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aa
Abbreviation for author alteration.
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alignment
Orientation of type with regard to edges of the column or paper, such as aligned right (flush right), aligned left (flush left), and aligned on center (centered) – Also called range.
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alley
Space between images or columns of type on a page, as compared to gutter.
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alteration
Any change made by the customer after copy or artwork has been given to the service bureau or printer. The change could be a copy, specifications or both. Also called AA, author alteration and custome [..]
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artwork
All original copy, including type, photos and illustrations, intended for printing. Also called art.
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ascender
Part of lowercase letters, such as h and b, that rises above its x height.
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backup copy
Duplicate of an original made in case of loss or damage of the original.
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banding
Defect in halftone screens or screen tints output by laser printers or imagesetters in which parallel breaks (stair steps) or streaks appear in the dot pattern.
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banner
Large headline, usually across the full width of a page.
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base art
Copy pasted up on the mounting board of a mechanical, as compared to overlay art. Base art usually has the copy to be printed using black ink.
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