|
tubemogul.com
Upvotes received | 9 |
Downvotes received | 8 |
Karma: | 0 (upvotes-downvotes) |
|
0 earned Badges No badges were found
Definitions (91)
1 |
7
8
deal id
A unique piece of code assigned to an automated ad buy, used to match buyers and sellers individually, based on a variety of criteria negotiated beforehand.
Meaning awaits approval from a moderator |
2 |
2
0
page request
The opportunity for an HTML document to appear on a browser window as a direct result of a user's interaction with a Web site.
Meaning awaits approval from a moderator |
4 |
0
0
struggling with advertising terms
.st0{fill:none;stroke:#737474;stroke-width:2.5;stroke-linecap:round;stroke-miterlimit:10;}
Meaning awaits approval from a moderator |
5 |
0
0
ad completion
An Ad Completion event occurs when a video ad plays through to the end.
Meaning awaits approval from a moderator |
6 |
0
0
ad fraud
Ad Fraud is when a company knowingly serves ads that no one will actually see as a way to drive “views” and revenue. For example, a website can use bots to automatically refresh its pages in order to register a high number of page views and appear more attractive as an inventory source on ad exchanges.
Meaning awaits approval from a moderator |
7 |
0
0
ad network
A company that connects websites with advertising to sell, then aggregates that inventory for advertisers to buy, usually via programmatic exchanges.
Meaning awaits approval from a moderator |
8 |
0
0
ad server
A company whose technology relays an ad buy to a website and reports on how it performed.
Meaning awaits approval from a moderator |
9 |
0
0
ad tech
Ad tech, short for advertising technology, refers commonly to all technologies, softwares and services used for delivering, controlling and targeting online ads.
Meaning awaits approval from a moderator |
10 |
0
0
agency trading desk
An Agency Trading Desk is a team within an ad agency that executes online media buying as a managed service.
Meaning awaits approval from a moderator |
To view all 91 definitions, please sign in.