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Definitions (219)
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cookie
A unique identification data file saved to users’ web browsers for tracking purposes. Cookies can be used to personalize user experiences, track conversions, and remarketing to past site visitors.
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homepage
The main page of a website through which users can navigate the rest of a site.
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htaccess
Website configuration file that can be used to establish redirects and password protect files.
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200 status code
Status OK. The page or image was found and successfully loaded.
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301 redirect
The server code for a permanent redirect. A file or site has been permanently moved to a new location. SEO best-practice.
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302 redirect
The server code for a temporary redirect.
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404 status code
"Not Found" server code. Custom 404 pages can improve usability.
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a/b testing
Testing two different versions of a website, advertisement, or other campaign against one another to determine which performs better. Also known as split testing.
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above the fold
Historically used to describe the content printed above the centerfold of a newspaper. Online, it refers to all content that is viewable without having to scroll down.
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absolute link
A link that uses the entire URL of a page instead of using a relative link path. Absolute URLs are preferred, as relative link paths can result in problems with canonicalization and hijacking.
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