See media log.

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Purports that mass media establishes what issues are and are not important to individuals and to the culture.

Radio or television content not directly encouraging viewer/listener involvement. Opposite of foreground.

The notion that all human action is a conditioned response to external, environmental stimuli.

Producing and designing media content to appeal to a broad audience segment. The technology of broadcasting only applies to content carried through the airwaves.

Surveillance, correlation, transmission of the social heritage, and entertainment.

Similarity of the messages (content) disseminated by the mainstream mass media.

Term used to describe a person which is spending free time mainly watching TV-sitting or lying on a couch.

Ownership by one person or corporation of various forms of media.