The Advertising Fee (also called a promo-fee or promotion-fee) is a fee charged by dealers and is typically between one and two percent of the dealer invoice. The fee may show as a line item on the sticker or may be included in the dealer invoice price. The fee is negotiable.

Advertising fee means a periodical fee paid by the franchisee to the franchisor for the expenditure incurred in corporate advertising. Corporate advertising expenses include advertising and other mark [..]