Audience Extension is a process used in advertising technology that attempts to expand the target audience size while ensuring relevancy and maximizing engagement. The extension process takes a known audience segment and catalogs various shared characteristics that can be used to target people who bear similarities and are therefore likely to becom [..]

Sometimes called “look-alike modeling,” a process that takes a known audience segment and catalogs various shared characteristics that can be used to target people who bear similarities and are therefore likely to become customers. For example, Facebook identifies the top interests of people who “like” Coca Cola’s Facebook page and creates an audie [..]