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Clickthrough rate The percentage of those clicking on a link
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Clickthrough rateA percentage that shows how many users out of a hundred have clicked on a link. A clickthrough rate of 30% would mean thirty out of one hundred people who saw an ad actually clicked on the ad.
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Clickthrough rateA ratio showing how often people who see your ad end up clicking it, computed by taking the number of clicks that your ad receives divided by the number of impressions (Source)
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Clickthrough rateThe number of times visitors click on a hyperlink or banner ad on a page, as a percentage of the number of times the page has been displayed.
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Clickthrough rateThe percentage of times that viewers of a webpage click on an advertisement link. For example, if 15 out of 100 viewers of a webpage click on an advertisement link, the clickthrough rate is 15%.
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