Both linear and non-linear ads have the option of pairing their core video with what it’s commonly referred to as a companion ad. Companion ads are commonly text, display ads, rich media, or “skins” that wrap around the video experience. They can run alongside either (or both) the video or ad content. The primary purpose of the companion ad is to [..]

An ad that runs alongside or around a video that offers sustained visibility of the sponsor throughout the video experience. These ads are often interactive and allow users to click them to take a des [..]