Meaning First-Party Data
What does First-Party Data mean? Here you find 2 meanings of the word First-Party Data. You can also add a definition of First-Party Data yourself

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First-Party Data


Data directly collected by a brand – typically through e-commerce sites and company websites – about the actions their users take while on that site.
Source: tubemogul.com (offline)

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First-Party Data


Data that a company has collected directly, like a retailer’s list of loyalty members.
Source: adage.com (offline)




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