The “lean startup” term for using conversion marketing tactics like content marketing, A/B testing and analytics to grow a company quickly and efficiently. Coined by Sean Ellis, who defines growth hac [..]

a type of marketing, especially practised by new technology businesses, that uses non-traditional methods such as using social media and viral marketing rather than traditional marketing techniquesAt [..]

A buzzword and strategy where individuals use creativity, analytical thinking and social metrics to sell products, gain exposure and grow by exploiting low cost and innovative alternatives to traditio [..]

A marketing concept developed by startups which utilize analytical thinking, traditional marketing and product engineering to sell products, advertise services and gain exposure for a company.