Meaning Lifestyle segmentation
What does Lifestyle segmentation mean? Here you find 2 meanings of the word Lifestyle segmentation. You can also add a definition of Lifestyle segmentation yourself

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Lifestyle segmentation


A market segmentation approach that divides the market by lifestyle categories, such as types of media used, vacations taken, electronics owned, or hobbies and activities enjoyed.
Source: industry.traveloregon.com (offline)

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Lifestyle segmentation


grouping consumers on the basis of psychographic characteristics. Limited problem solving
Source: wps.pearsoned.co.uk




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