A form of load management that involves shifting from peak to off-peak periods. Examples are information programs that encourage customers to use storage water heating and storage space heating.

Involves moving load from on-peak to off-peak periods. Popular applications include use of storage water heating, storage space heating, cool storage and customer load shifts to take advantage of time-of-use or other special rates.

Scheduling or organizing the timing of electricity demand in order to optimize the use of generating and distributing resources, for example, moving some discretionary electricity consumption away from peak hours (late afternoon) to lower demand periods (early morning).

A load shape objective that involves moving loads from peak periods to off-peak periods. If a utility does not expect to meet its demand during peak periods but has excess capacity in the off-peak periods, this strategy can be considered.